Wednesday, January 7, 2009

New Addressing Requirements on March 29th.

Re-designing your flats:
New Addressing Requirements on March 29th.

If you mail “flats” (mail pieces larger than 6-1/8” x 11-1/2”), and you mail Periodicals, Standard Mail (including carrier routes), Bound Printed matter, Media Mail, Library Mail or First Class Presort, then you need to know that the USPS may force you to redesign your materials.

Currently, outgoing delivery addresses can be placed anywhere on a flat. But that is changing. Nothing good lasts forever.

On March 29th the USPS will require the delivery address in the “top half” of a flat, to help expedite machine processing.

The exception is First Class mail which still allows more liberal design.

The remainder of the rule change affects address point size, fonts, capitalization, various barcodes and character spacing. But don’t worry! Paul&Partners will take care of these nasty make-or-break details for you.

Want to know more about how this rule change will affect your design, please call us and ask for clarification. Call Ellen at Paul&Partners. 703-996-0800.

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