Dearest CEO/BMOC or other overworked executive,
Don't think you have time to get involved in social media? Hmmm. Remember 15 years ago? You didn't have time to use email either. Hah! How times have changed.
Get with it.
I know you're busy. I know you are overcommitted. Spare time is precious. So I'll keep my comments to you short as well, thus respecting your time. I promise I won't take more than 2 minutes today.
Here are a few tips to help you get in the swing of things socially:
1. Write your own content. Your own voice will be more genuine than a hired hack.
2. Schedule time for social media into your day. Just 10 to 15 minutes twice a day will be enough at first to learn the ropes.
3. Don't get distracted. Remember why you're using social media. Is it to build your business, get business leads, or reinforce your web presence? Is it to keep up with your teenagers? Keep your eyes on the prize.
4. Focus on 5 or 6 relevant sites. We're taking baby steps here, remember?
5. Share information, ideas. People appreciate others who contribute to the conversation.
6. Remember, it's not just about you. When you find interesting content outside of yourself and your business, share it. Start a conversation…or add to one.
7. Showcase your expertise. Succinctly. People will learn to value your wisdom.
8. Hire a social media expert to help. You write the content, but let a "pro" distribute it. It will save you time, and keep you focused.
Think it's all just too much? If Virgin CEO Sir Richard Branson, Marriot CEO Bill Marriott and Sun Microsystems CEO Jonathan Schwartz can write their own blogs and tweets, so can you.
I'd say more, but I'm out of time I had allocated for this task today.