Unlike the other USPS postage sale—the one that only the top 16 mailers in the US can qualify for—here's one with your name on it!
All you have to do is put a QR ("Quick Response") code on your direct mail, then drop that mail between July 1 and August 31. In turn the USPS will refund 3 percent of your postage.
"So what's this all about?" you ask, naturally suspicious of anyone who tells you the check is in the mail.
Well, %%dear reader%%, the USPS is getting hip to social media. And YOU can be the beneficiary!
|Download a free QR reader to your smartphone, scan the code and enjoy!|
The idea is to use a QR code which someone with a mobile device can scan, then land on your website where you can tell them more about your product or service.
A USPS spokesperson explained the official position thusly: "We recognize that the online world will continue to grow and thrive. [You bet, USPS. It's beating your butt!] So we want to make customers aware that mail can be an integral part of their communication (effort) and that campaigns... using direct mail are... effective."
Let's reiterate: To qualify, you have to mail at Standard or First Class, between July 1 and August 31. Letters and flats only, please, folks. But there's a lot you can do within those very loose guidelines.
Need ideas? Help? Call us! 703-996-0800 We'd be glad to help you take advantage of this deal.